Lead, Marketing and Communication (Senior Executive)

Short Description

What You Will Be Doing

The successful candidate will play a key role in designing marketing collaterals, developing the outreach strategies and activities, and supporting enquiries and lead conversion, to achieve the university’s graduate student recruitment objectives and targets. 
 

1.    Marketing Collateral Development
•     Create high-quality marketing collateral (brochures, flyers, videos) and digital marketing content (social media posts) for fairs, events and digital engagement 
•    Maintain, update and optimise websites (Chinese and English required) 
•    Strategise and implement content messages for videos 
2. B2B Marketing & Events
•    Manage institutional stakeholders to maximise impact of outreach events 
•    Host international visitors, overseeing the presentations of the programme offerings
•    Lead the overseas outreach events and education fairs
•    Conduct online and offline engagement sessions with external stakeholders
3. Social Media Communication 
•    Create content suitable for various social media platforms (Chinese and English required)
•    Monitor and maximise social media engagement across channels
•    Optimise content strategy through data analysis 
4. Lead Generation and Conversion  
•    Keep up-to-date with the latest trends and best practices in student recruitment
•    Support the admissions exercise such as responding to enquiries
•    Follow up leads generated from various channels  
•    Develop email marketing campaign for lead generation

Job Requirements

• Attention to detail and the ability to work independently
• A degree from a recognized university, preferably in marketing or related discipline
• At least 2 years of relevant experience in admissions and student recruitment, or at least 2 years of digital marketing and social media marketing
• A good understanding of the educational landscape of local and regional graduate studies and students’ preference
• Strong marketing skills, as well as image and video editing skills
• Experience in using various social media platforms
• Strong communication and interpersonal skills
• A good team player, problem-solver and multi-tasker
• Good analytical and customer service skills
• Able to occasionally work late
• Able to travel overseas
• Ability to meet tight deadlines and manage multiple tasks simultaneously