Lead, Marketing and Communication (Senior Executive)

Short Description

What You Will Be Doing

The successful candidate will play a key role in designing marketing collaterals, developing the outreach strategies and activities, and supporting enquiries and lead conversion, to achieve the university’s graduate student recruitment objectives and targets. 
 

Marketing Collateral Development
•     Create high-quality marketing collateral (brochures, flyers, videos) and digital marketing content (social media posts) for fairs, events and digital engagement 
•    Maintain, update and optimise websites (Chinese and English required) 
•    Strategise and implement content messages for videos 
B2B Marketing & Events
•    Manage institutional stakeholders to maximise impact of outreach events 
•    Host international visitors, overseeing the presentations of the programme offerings
•    Lead the overseas outreach events and education fairs
•    Conduct online and offline engagement sessions with external stakeholders

Social Media Communication 
•    Create content suitable for various social media platforms (Chinese and English required)
•    Monitor and maximise social media engagement across channels
•    Optimise content strategy through data analysis 
Lead Generation and Conversion  
•    Keep up-to-date with the latest trends and best practices in student recruitment
•    Support the admissions exercise such as responding to enquiries
•    Follow up leads generated from various channels  
•    Develop email marketing campaign for lead generation

Job Requirements

• A degree in marketing, communications, or a related field from a recognized institution.
• Minimum 2 years of experience in either: Student recruitment and admissions, or Digital marketing and social media strategy.
• Familiarity with the local and regional education landscape and student preferences.
• Proficiency in image and video editing tools.
• Experience managing content across social media platforms.
• Excellent communication and interpersonal skills.
• Strong attention to detail and ability to work independently and collaboratively.
• Strong analytical and customer engagement capabilities.
• Ability to manage multiple priorities and meet deadlines.

Additional Requirements

• Willingness to occasionally work outside regular hours.
• Openness to travel for overseas engagements.